In this day and age, with so many tech tools at our disposal to be creative, one would think education and passion would suffice to become a good music producer. But this translates into music history, composition, audio engineering, sound editing, learning to work with audio software, and a trained ear for good sounds.
Greek co-founder and CEO of the Bulgarian-founded startup – Audiomodern, Max Maximilianos knows all about the trials and tribulations of music production. That’s what inspired him to launch a tech tool for music aficionados.
In the interview below, he will share more about his entrepreneurial journey, and what is next for making Audiomodern accessible worldwide, which might include opening the bootstrap company to investors for accelerating its growth.
The music tech market
Music producers are the creative force behind the music industry’s growth, and there are millions of them worldwide. The global music streaming market was worth almost €30B in 2021 and is expected to grow 14% year by year until 2030.
But the market has much more potential with so many new streaming platforms that are accessible to everybody, not only to the few with big budgets and technical know-how. So far, many producers have quit because although they worked for hours on end on a tune, the final product could not be shared with the masses.
Long gone are the days when you can launch anything online and it will go viral. Quality trumps quantity these days to “make it in the music industry”. Music production that lasts in time is hard, no wonder even popular artists limit themselves to a few albums in their careers.
The making of a music tech startup founder
“I was born in Athens, Greece, in 1982. Starting with classical percussion, I discovered my feel for music at a young age and composed my first music content as a primary school student,” reveals Max Maximilianos, who after playing in several bands, launched Audiomodern, a software suite with an AI…